breeding philosophy

At Waterhole Flat Angus we believe that superior genetics are the cornerstone of success in the beef industry.   Our foundation herd, of approximately 200 Lawsons Angus cows, was hand picked based on their ability to deliver genetically superior calves.

 

Genetics are the engine driving progress in the beef industry. We recognize that the best sires can come from anywhere around the globe, which is why we continually seek out new genetics to enhance our breeding program.  .

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Through careful selection and rigorous evaluation, we ensure that only the most exceptional sires are chosen to contribute to our herd. By leveraging the latest advancements in genomics and performance testing, we're able to identify superior genetics quickly and effectively, allowing us to continuously improve and evolve our breeding program. 

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Our commitment to sourcing the worlds top sires from diverse genetic pools underscores our dedication to excellence and ensures that our cattle remain at the forefront of the industry.

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Our cattle are bred with a focus on three core attributes:
 

1. Temperament: We understand the importance of calm cattle, both for the safety of handlers and the overall well-being of the herd. That's why we place a strong emphasis on selecting breeding stock with calm and gentle dispositions.
    

2. Growth and Calving Ease: The delicate balance of calving ease and superior growth is fundamental to the most successful producers.  While we breed for exceptional growth rates, we never compromise on calving ease. Our cattle are bred to exhibit both superior growth and ease of calving, ensuring a smooth calving process without sacrificing performance.
    

3. Carcass Attributes: Quality is never compromised at Waterhole Flat, our cattle are bred for superior carcass traits, including marbling, tenderness, and yield - ensuring our customers are ultimately rewarded with superior returns at the markets.